 The Council of Shopping Centers holds a press conference to reveal the results of a study on consumer behavior at malls in Turkey. |
Turks are increasingly enjoying shopping and socializing in malls, according to a study conducted by Turkey’s Council of Shopping Centers, or AYD.
“Turks enjoy the new shopping malls to a great extent. Shoppers at grocery stores inside malls increased by 22.4 percent in 2010 compared with the previous year,” said Doctor Halil İbrahim Zeytin, chief executive of Akademetre, the company that conducted the study, titled “Shopping Center Visitors under Close View.”
The study revealed that the number of people visiting malls increased throughout the country in 2010, while the length of the average visit to malls in Istanbul rose to 2.24 hours, up from the former average of 1.5 hours. For shopping malls in Anatolia, the average length of visit increased from 2.17 hours to 2.40 hours.
Speaking at a press conference in Istanbul on Tuesday, Zeytin said visitors to shopping malls spend 85 Turkish Liras per average visit, up from 75 liras in 2009. The overall average length of visit increased by half an hour in 2010, according to the study.
“Shopping malls in Turkey have turned into social gathering platforms,” Zeytin said.
Every kind of shop in Turkey’s malls – excluding toyshops – enjoyed a fruitful 2010, Zeytin said, adding that visitors also dined in shopping malls more often than in previous years.
According to the study, more than half the country’s total meals eaten in restaurants were consumed in shopping malls. “All shops have benefited from this trend of visitors dining in mall food courts, as most visitors spend time shopping during the same visit,” Zeytin said.
Reaction to draft bill regarding malls
“Most of the respondents of the questionnaire were not happy with the new draft bill proposing to close malls at 6 p.m. on Sundays. Most of the respondents work weekdays, and Sunday remains the only available day to spend at the shopping malls with their families.”
A total of 1,200 people in 18 cities were interviewed for the study.
“Turks enjoy the new shopping malls to a great extent. Shoppers at grocery stores inside malls increased by 22.4 percent in 2010 compared with the previous year,” said Doctor Halil İbrahim Zeytin, chief executive of Akademetre, the company that conducted the study, titled “Shopping Center Visitors under Close View.”
The study revealed that the number of people visiting malls increased throughout the country in 2010, while the length of the average visit to malls in Istanbul rose to 2.24 hours, up from the former average of 1.5 hours. For shopping malls in Anatolia, the average length of visit increased from 2.17 hours to 2.40 hours.
Speaking at a press conference in Istanbul on Tuesday, Zeytin said visitors to shopping malls spend 85 Turkish Liras per average visit, up from 75 liras in 2009. The overall average length of visit increased by half an hour in 2010, according to the study.
“Shopping malls in Turkey have turned into social gathering platforms,” Zeytin said.
Every kind of shop in Turkey’s malls – excluding toyshops – enjoyed a fruitful 2010, Zeytin said, adding that visitors also dined in shopping malls more often than in previous years.
According to the study, more than half the country’s total meals eaten in restaurants were consumed in shopping malls. “All shops have benefited from this trend of visitors dining in mall food courts, as most visitors spend time shopping during the same visit,” Zeytin said.
Reaction to draft bill regarding malls
“Most of the respondents of the questionnaire were not happy with the new draft bill proposing to close malls at 6 p.m. on Sundays. Most of the respondents work weekdays, and Sunday remains the only available day to spend at the shopping malls with their families.”
A total of 1,200 people in 18 cities were interviewed for the study.
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