 Prominent men's wear brands have already started taking orders from ministers and members of Parliament. Bloomberg photo |
As Turkey prepares for the general elections scheduled for this summer, local politicians – predominantly men – have started to renew their wardrobes in preparation for a tough campaign season, raising sales expectations for leading men’s fashion brands.
Sarar, a prominent men’s wear brand, has already started taking orders from ministers and members of Parliament, according to Chairman Cemalettin Sarar.
“Suits sales increase during every election campaign period,” he said. “We expect a 20 or 30 percent rise in sales this year.”
The company has designed “Sartoria” – a new collection for politicians.
“This is a hand-tailored collection,” said Sarar. “We prepare special suits for ministers and deputies from Italian fabrics blending cotton, cashmere, wool and silk.”
The expectations of Süleyman Orakçıoğlu, chairman of Orka Group, which owns international brands such as Damat, Tween and ADV, are even higher. Thanks to a special collection for politicians, Orakçıoğlu said he thinks their sales will increase by at least 50 percent this year.
“We have customers from both the AKP [the ruling Justice and Development Party] and the CHP [the Republican People’s Party – the main opposition],” said Orakçıoğlu. “Along with suits and ties, we’ve prepared some casual clothes that politicians might prefer to wear on the weekends.”
The company sold 110,000 suits last year and expects to increase the figure to be 150,000 by the end of 2011, Orakçıoğlu said.
“We also provide consultations to politicians,” he said. “We inspect their wardrobes first and then renew some in accordance with our own brands.”
Mithat Giyim, another well-rooted ready wear company, is expecting a rise in dark blue suit and blue and white shirt sales, Fahir Gürsoy, a board member, told the Ekonomist. “We have already started taking orders. We’ve increased our stocks.”
The board member forecast a 20 percent rise in suit sales due to the election campaigns.
Teori Tekstil will focus on young candidates, General Manager Fahri Çakır said.
“There are a lot of young people who will work as volunteers for political parties,” he said, noting that the company expects increasing sales in this segment. “We’ve prepared a slim-fit collection for them.”
Adding the Istanbul Shopping Fest, a giant retail event starting March 18, to the impact of the elections, the company forecasts a nearly 40 percent rise in sales. “Our revenue in 2010 stood at 50 million Turkish Liras,” he said. “This year we expect a 20 percent rise.”
The upcoming election campaigns also raise hopes for tailor-made fashion brands. Taner Gökalp, founding partner of Milimetric, told the Ekonomist that the elections would create a synergy for the sector.
Noting that the company will work on image building for politicians, he said, “The ready wear companies in the market might expect a 10 percent rise in sales.”
Milimetric plans to sew 1,500 suits this year.
Rather than choosing clothes that match, politicians have to develop “a code of dressing” for themselves, Gökalp said.
Süvari, another brand in the ready wear business, raised its stock to 30,000 units, according to Chairman Ahmet Coşkun, who added that the company expects 40 percent more sales this year.
Abdullah Kığılı, chairman of Kığlı, a prominent men’s wear brand, is also optimistic on 2011 sales. “This is going to be a male-dominated election,” Kığılı said. “The number of women [candidates] is too few. And the candidates should dress right.”
Kığılı said he expects an approximately 50 percent rise in sales in April and May. The company has increased its stock to 25,000 or 30,000 units.
The ratio of female members of Parliament in Turkey is only 4.2 percent. If a draft code that obliges parties to raise the number of female candidates passes in Parliament’s general assembly, the high sales expectations may shift to women’s wear brands.
Suzan Toplusoy, design coordinator of the Roman brand, said the company has started taking orders from female candidates. “If the number of female candidates rises, this will create great advantages for companies like us.”
İpekyol, another women’s wear company, expects higher women’s suits sales this year.
“Every year more women join business life,” said Yalçın Ayaydın, owner of the company. “This affects our sales positively.”
İpekyol is a preferred brand for female politicians, he said.
Sarar, a prominent men’s wear brand, has already started taking orders from ministers and members of Parliament, according to Chairman Cemalettin Sarar.
“Suits sales increase during every election campaign period,” he said. “We expect a 20 or 30 percent rise in sales this year.”
The company has designed “Sartoria” – a new collection for politicians.
“This is a hand-tailored collection,” said Sarar. “We prepare special suits for ministers and deputies from Italian fabrics blending cotton, cashmere, wool and silk.”
The expectations of Süleyman Orakçıoğlu, chairman of Orka Group, which owns international brands such as Damat, Tween and ADV, are even higher. Thanks to a special collection for politicians, Orakçıoğlu said he thinks their sales will increase by at least 50 percent this year.
“We have customers from both the AKP [the ruling Justice and Development Party] and the CHP [the Republican People’s Party – the main opposition],” said Orakçıoğlu. “Along with suits and ties, we’ve prepared some casual clothes that politicians might prefer to wear on the weekends.”
The company sold 110,000 suits last year and expects to increase the figure to be 150,000 by the end of 2011, Orakçıoğlu said.
“We also provide consultations to politicians,” he said. “We inspect their wardrobes first and then renew some in accordance with our own brands.”
Mithat Giyim, another well-rooted ready wear company, is expecting a rise in dark blue suit and blue and white shirt sales, Fahir Gürsoy, a board member, told the Ekonomist. “We have already started taking orders. We’ve increased our stocks.”
The board member forecast a 20 percent rise in suit sales due to the election campaigns.
Teori Tekstil will focus on young candidates, General Manager Fahri Çakır said.
“There are a lot of young people who will work as volunteers for political parties,” he said, noting that the company expects increasing sales in this segment. “We’ve prepared a slim-fit collection for them.”
Adding the Istanbul Shopping Fest, a giant retail event starting March 18, to the impact of the elections, the company forecasts a nearly 40 percent rise in sales. “Our revenue in 2010 stood at 50 million Turkish Liras,” he said. “This year we expect a 20 percent rise.”
The upcoming election campaigns also raise hopes for tailor-made fashion brands. Taner Gökalp, founding partner of Milimetric, told the Ekonomist that the elections would create a synergy for the sector.
Noting that the company will work on image building for politicians, he said, “The ready wear companies in the market might expect a 10 percent rise in sales.”
Milimetric plans to sew 1,500 suits this year.
Rather than choosing clothes that match, politicians have to develop “a code of dressing” for themselves, Gökalp said.
Süvari, another brand in the ready wear business, raised its stock to 30,000 units, according to Chairman Ahmet Coşkun, who added that the company expects 40 percent more sales this year.
Abdullah Kığılı, chairman of Kığlı, a prominent men’s wear brand, is also optimistic on 2011 sales. “This is going to be a male-dominated election,” Kığılı said. “The number of women [candidates] is too few. And the candidates should dress right.”
Kığılı said he expects an approximately 50 percent rise in sales in April and May. The company has increased its stock to 25,000 or 30,000 units.
The ratio of female members of Parliament in Turkey is only 4.2 percent. If a draft code that obliges parties to raise the number of female candidates passes in Parliament’s general assembly, the high sales expectations may shift to women’s wear brands.
Suzan Toplusoy, design coordinator of the Roman brand, said the company has started taking orders from female candidates. “If the number of female candidates rises, this will create great advantages for companies like us.”
İpekyol, another women’s wear company, expects higher women’s suits sales this year.
“Every year more women join business life,” said Yalçın Ayaydın, owner of the company. “This affects our sales positively.”
İpekyol is a preferred brand for female politicians, he said.
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