 This file photo shows the local launching of a new Ford model at a fair in Istanbul. The company has increased its product range,' says Ted Cannis, deputy general manager of Ford Atomotive. Hürriyet photo |
Following booming demand in the domestic market, Ford Otosan, a venture between American carmaker Ford Motor and Turkey’s Koç Holding, increased production by 40 percent in 2010 and sold 177,000 units, the general manager of the company said.
“2010 has been the greatest year in the last five years,” General Manager Nuri Otay said at a press meeting Wednesday.
The company came first in commercial vehicle sales and second in passenger car sales in the domestic market. “Despite the low expectations at the start of the last year, we enjoyed a successful year with total auto sales in Turkish market reaching almost 750,000,” said Otay, adding that the company was expecting to achieve similar levels of sales this year.
Ford Otosan’s production volume increased by 40 percent last year, compared with 2009, hitting a total of 242,000, according to the general manager. Their total export volume rose 37 percent, reaching 177,000 units and generating a total revenue of two billion Euros,” he said. Otay expects the company’s export volume to reach 187,000 in 2011.
According to Otay, due the “bright, sunny year for the automotive industry in domestic market” the total revenue of the company jumped from the 2009 level of 5.57 billion Turkish Liras to nearly 7.5 billion liras by the end of last year.
Despite the fact the bulk of the company’s exports are destined for European markets, Ford Otosan has already started to search for alternative markets due to shrinkage in the European market.
The company started exporting Transit Connect models to Canada, the United States and Brazil last year. “We sold nearly 20,000 vehicles to the U.S. and 2,000 to Brazil in 2010 and expect to increase our sales and gain bigger shares in the markets,” said Okay.
A new target for exports
“Even though we started by exporting 2,000 vehicles to Brazil, one of our long term priorities is to increase our share in Brazil and neighboring South American countries,” said Deputy General Manager of Ford Automotive in Turkey Ted Cannis, who previously served as the president of Ford Argentina and various executive positions in Brazil.
“Unfortunately, the custom tax is nearly 30 percent applied to all export materials due to no free trade agreement between Turkey and Brazil yet,” Cannis said.
The biggest market share in Turkey
Ford Otosan had the best performance when compared with Ford operations in other countries, Otay said. “Ford’s market share increased to 15.7 by last year and left the United Kingdom behind, where Ford had the top market share for many years.” According to figures, Ford had nearly a 15 percent market share in the U.K. market, followed by Ireland and Hungary respectively.
“We increased our product range to include six new models with 17 up-to-date technologies added to new versions of C-MAX, Grand C-MAX, Mondeo, S-MAX, Galaxy and Focus,” Cannis said, adding that the company ranked second in the Turkish market last year.
The new models launched in the market would strengthen the company’s position, Otay said. “We are hopeful for good growth in 2011.”
“2010 has been the greatest year in the last five years,” General Manager Nuri Otay said at a press meeting Wednesday.
The company came first in commercial vehicle sales and second in passenger car sales in the domestic market. “Despite the low expectations at the start of the last year, we enjoyed a successful year with total auto sales in Turkish market reaching almost 750,000,” said Otay, adding that the company was expecting to achieve similar levels of sales this year.
Ford Otosan’s production volume increased by 40 percent last year, compared with 2009, hitting a total of 242,000, according to the general manager. Their total export volume rose 37 percent, reaching 177,000 units and generating a total revenue of two billion Euros,” he said. Otay expects the company’s export volume to reach 187,000 in 2011.
According to Otay, due the “bright, sunny year for the automotive industry in domestic market” the total revenue of the company jumped from the 2009 level of 5.57 billion Turkish Liras to nearly 7.5 billion liras by the end of last year.
Despite the fact the bulk of the company’s exports are destined for European markets, Ford Otosan has already started to search for alternative markets due to shrinkage in the European market.
The company started exporting Transit Connect models to Canada, the United States and Brazil last year. “We sold nearly 20,000 vehicles to the U.S. and 2,000 to Brazil in 2010 and expect to increase our sales and gain bigger shares in the markets,” said Okay.
A new target for exports
“Even though we started by exporting 2,000 vehicles to Brazil, one of our long term priorities is to increase our share in Brazil and neighboring South American countries,” said Deputy General Manager of Ford Automotive in Turkey Ted Cannis, who previously served as the president of Ford Argentina and various executive positions in Brazil.
“Unfortunately, the custom tax is nearly 30 percent applied to all export materials due to no free trade agreement between Turkey and Brazil yet,” Cannis said.
The biggest market share in Turkey
Ford Otosan had the best performance when compared with Ford operations in other countries, Otay said. “Ford’s market share increased to 15.7 by last year and left the United Kingdom behind, where Ford had the top market share for many years.” According to figures, Ford had nearly a 15 percent market share in the U.K. market, followed by Ireland and Hungary respectively.
“We increased our product range to include six new models with 17 up-to-date technologies added to new versions of C-MAX, Grand C-MAX, Mondeo, S-MAX, Galaxy and Focus,” Cannis said, adding that the company ranked second in the Turkish market last year.
The new models launched in the market would strengthen the company’s position, Otay said. “We are hopeful for good growth in 2011.”
No comments:
Post a Comment